Poise® Brand Donating Up To $1 Million in Product as Part of First-Ever Tell-A-Thons Shattering Postpartum Stigmas
The inspiration to host information-sharing Tell-A-Thons came from recent Poise® consumer survey insights that found:
- Surprise! Seven out of ten of women were surprised when they first experienced a bladder leak. More than 11 million of these women are defaulting to feminine care products that aren't designed to provide clean, dry, and fresh protection for both periods and bladder leaks.
- Breaking Stigmas: A staggering 89 percent reported they feel like what happens after birth isn't discussed enough and 85 percent wish there was more information about what to expect. The lack of sharing leads to a two-in-one problem: it contributes to stigmas surrounding women's bodies and prevents women from discovering the right solutions.
- Mark of Motherhood: 82 percent of respondents said they first experienced a bladder leak while pregnant or after giving birth.1 More than one-third of women who experience bladder leaks said they have avoided an event due to shame or fear of bladder leaks.
The brand is partnering on the Tell-A-Thons with three influential mom-authorities including "Baby Sideburns" Karen Alpert, "That
There is still time to participate! "Raffinee" is hosting a Tell-A-Thon on December 13 at 12
One by Poise®, a uniquely designed 2-in-1 pad and liner that offers protection for both period weeks and bladder leaks, can be found in the feminine care aisle. One by Poise® is 10x drier* than the leading period pad so women can feel fresh and worry-free every day of the month.
For more information, please visit Poise.com.
† One by Poise® shall donate two boxes of product for every comment on participating influencer post.
*For bladder leaks
1 These findings are derived from an online survey of a nationally representative sample of 1.173 women 25+, including an additional over-sample of 200 new moms, that was fielded
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Kimberly-Clark Corporation, Jessica Lutchen, email@example.com; Ketchum, Libby Bollig, Libby.Bollig@ketchum.com