Intimus and Kotex Brands Win LATAM Effie for Breaking Period Stigmas with 'Let's Move On' Campaign
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"Women achieve great things every day whether they have their period or not. Periods, nor the perception of them, should not get in womens' way of progress," said
As leading feminine care brands that champion womens' progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.
"Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life," said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in
About Intimus® and KOTEX®
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About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization that champions the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. Since 1968, the Effie Awards have become known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.
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