Huggies® Made "Baby History" By Featuring Babies Born On Gameday In Their Latest Ad, Part Of A New Global Campaign, "We Got You, Baby"
The new commercial demonstrates what it's like for babies being brand new to life, assuring them Huggies, the beloved diapers and wipes brand, is there to help navigate the unknowns of babyhood. The commercial signals Huggies' refreshing take on the diapers and wipes category and its unique supportive role in helping babies and parents through uncharted territory.
"We're excited to spotlight our celebrity arrivals, new babies born today and every day," said
While much of the commercial was pre-produced, the spot featured eight babies who were born on
Of the eight newborns featured in the commercial, baby Destinee, Freyja and Adam were all born in
About the "We Got You, Baby" Creative Platform:
Huggies re-imagined its global identity, refreshed its logo and created a more confident, reassuring and playful visual world through their new creative platform, "We Got You, Baby." This new platform speaks directly to babies while celebrating everything parenting and babyhood may bring.
"We found that against a sea of noise, families need a supportive ally throughout every step of babyhood," said Dunphey. "With decades of experience and innovation, Huggies is just that, offering parents the confidence they crave and babies the products they need to stay healthy, comfortable and protected."
To continue celebrating newborn babies, Huggies is giving away 25,000 "Welcome to the World" newborn starter kits to help new parents on their amazing journey. The kits will include Huggies® diapers, wipes, a branded tote bag, key milestone cards and a Huggies®-branded bodysuit by Carter's for baby. For the chance to win a "Welcome to the World" kit, visit Huggies' entry page through
The platform, created in partnership with creative agency
About Huggies® Brand
For more than 40 years, Huggies has been helping parents provide love, care and reassurance to their babies. From developing innovative, everyday products for babies to partnering with NICU nurses to develop a special diapers and wipes line for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is also proud to be the founding sponsor of the National Diaper Bank Network, a nationwide nonprofit dedicated to eliminating diaper need in America since 2011. Huggies is also the founding sponsor of virtual NICU support groups through the national nonprofit Hand to Hold, which helps families before, during and after NICU stays and infant loss by providing powerful resources for the whole family. For more information on product offerings or our community efforts, please visit Huggies.com.
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PRESS CONTACTS: Huggies® North America, Jessica Lutchen, firstname.lastname@example.org; Weber Shandwick PR: Nancy Kibort, Nkibort@webershandwick.com