Huggies® debuts 'The Alphabutt Book' and New Song to Celebrate all Baby Butts
Huggies®, the #1 fitting diaper1, writes the book on baby butts and partners with
To celebrate all the fun things babies can comfortably do while wearing Huggies®, the brand is partnering with
The first-ever book from Huggies® celebrates every squishy baby tushy that deserves comfort from the brand's unique curved, stretchy diaper. Featuring illustrations by a diverse roster of 26 acclaimed illustrators, The AlphaButt Book showcases a variety of baby butt shapes including avocado butts to jiggly jelly butts to pillowy butts - and more. Fans can purchase The AlphaButt Book at thealphabuttbook.com and Huggies® will donate 100% of the book sales3 to the National Diaper Bank Network.
"As a mom with two-under-two, comfort is top-of-mind daily when it comes to my little humans," said
The fun doesn't stop there. To showcase Huggies® Little Movers® curved and stretchy diaper fit, fans are encouraged to show off their moves with their babies to the ALL NEW 'Huggies Baby Butts Bop' original song. Abbie, husband
The brand is proud to release a new creative spot featuring babies of all shapes and sizes set to the new quirky dance track, 'Huggies Baby Butts Bop,' created by FuturePerfect, that calls out the different shapes and the fun activities baby is doing. Fans can spot the new creative on linear TV, OLV, OLA and social media.
"At Huggies®, we care about keeping babies happy, dry and comfortable, starting with a diaper that fits your baby's curves," said
To purchase The AlphaButt Book visit thealphabuttbook.com and get in on the fun #HuggiesBabyButts bop on
For more than 40 years, Huggies® has been helping parents provide their babies with love, care, and reassurance. From developing innovative, everyday products for babies to partnering with NICU nurses to create special diapers and wipes for the most fragile babies, Huggies® is dedicated to helping ensure that all babies get the care they need to thrive. Huggies® is proud to be the founding sponsor of the National Diaper Bank Network, a national nonprofit dedicated to helping individuals, children and families access the basic necessities they require to thrive and reach their full potential…including clean, dry diapers. Huggies® is also the national sponsor of nonprofit Hand to Hold, which provides personalized support before, during, and after NICU stays and infant loss. For more information on product offerings or our community efforts, please visit Huggies.com.
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the world's most ethical companies by
1 Little Movers, wet fit, among branded open diapers
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Huggies® North America, Jessica Lutchen, Media.Relations@Kcc.com