Huggies® And Meijer Join Forces To Support NICU Families
Huggies will donate up to
For every box of Huggies diapers purchased now through
"At Huggies, we believe we play an important role in helping parents navigate the uncertainty and unknowns of parenthood, which can sometimes include experiences in the NICU," said Robert Raines, Vice President of
One in seven babies born in the
When babies need the specialized medical attention of a NICU, it can be emotionally traumatic to the parent and disruptive to traditional parent-baby bonding. NICU parents are up to 30% more likely to experience perinatal mood and anxiety disorders (PMADS) 3.
"As a family company, supporting families in our communities is so important to us, especially during some of parenthood's most challenging moments," said
With support from Huggies, Hand to Hold® previously unveiled an innovative mobile app that offers equitable access to critical emotional and mental health support to NICU parents at no cost to the families. Hand to Hold® provides NICU parents personalized emotional support, educational resources, and community before, during and after a NICU stay to help ensure a healthy beginning for the baby.
For more information on Hand to Hold, visit handtohold.org. To learn more about Huggies, please visit our website, and follow us @Huggies on Facebook, Instagram and Twitter.
About Huggies® Brand
For more than 40 years, Huggies has been helping parents provide love, care and reassurance to their babies. From developing innovative, everyday products for babies to partnering with NICU nurses to develop a special diapers and wipes line for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is proud to be the founding sponsor of the National Diaper Bank Network, a nationwide nonprofit dedicated to eliminating diaper need in America since 2011. Huggies is also the national sponsor of nonprofit Hand to Hold, which provides personalized support before, during and after NICU stays and infant loss. For more information on product offerings or our community efforts, please visit Huggies.com.
About Hand to Hold™
Hand to Hold® is a national nonprofit 501(c)(3) that is dedicated to providing personalized emotional support, education and community to parents who have had children in the Neonatal Intensive Care Unit (NICU) or the loss of a baby. Hand to Hold is removing barriers for support by growing a hybrid model of in-person and virtual support in service to their mission. Support is provided to parents at no cost to families and all support is designed with the emotional, physical, and social needs of the NICU parent. For more information, visit Hand to Hold.org.
1For every box of Huggies ® diapers purchased
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Jessica Lutchen, Kimberly-Clark North America, firstname.lastname@example.org